Comparison & Contrast Essay

In society it give awayms that e precisewhere we fashion we argon surrounded by publicizings whether it is idiot box commercials, billboards or advertisements. Obviously, the briny purpose of advertisements is to get the consumer to purchase the yield. Print advertisements ar an extremely effective way to reach a mass consultation beca utilize the advertisements atomic number 18 in print, the use of dissimulation, text and photography ar in each key factors in luring the consumers in to buying their growth. Advertisements cannot simply attempt to handle the proceeds in question they essential straighten out it appeal to the consumer.It is definitive that advertisements not only attempt to make the product they are difficult to sell clear hardly withal to actually make the advertisement mean something to us, the consumer. The two advertisements that I will be comparing and secernate are two make-up ads. I picked these two ads because I whole step they do a huge deal of drawing their consumers in. Mascara is a must have in the make-up world. Most women wear mascara to make their midsection pop. Consumers will automatically timbre at these two ads because of the brand name calling and how plurality classify make-up.By knowing that a lot of consumers look at these ads they have to make the ads interesting. Not only will I be comparing and contrasting these two ads still by doing that I will also be telling how they draw consumers in to smell and buying their product. The first ad for mascara came from the magazine Lucky. Lucky is mostly targeted towards new teens and women. This mascara in the advertisement is made by Rimmel capital of the United Kingdom. The use of color is precise helpful in this ad because it uses bright vibrant colorize that plosive consonant your economic aid. The color of the mascara is dingy and electric greenish.Also, the color of the models inwardnesss is in truth muddy which accentuates the true colo r of the mascara. By making the models eyes such a moderately color it might make people think that if they use this certain mascara it might make their eyes pop like the models does. In the article all the words are written in exsanguine and all caps in the background. I think the reasoning behind makeup all the words in white is because it is a neutral color and it also stands out. Although the colors really help, keywords also have a great toll in selling a product.By putting increase UP THE VOLUME in big letter it draws your attention. It draws people in that want more volume for their eyelashes. All caps draws your attention and makes you want to register e truly word on the ad. By putting that if you use the product you will have denser more numerous lashes in 30 geezerhood it make consumers want to buy this product and actually see if the product will work. Last but not least is the layout of this ad. Layout really helps make an advertisement. By making the model take u p most of the knave, your attention goes directly to her.Even without knowing what the ad is about if you dependable look at her you can automatically tell it is a mascara ad by her eyelashes. By putting the words around the model you can rake them and after e actually word you read about it helping your eye lashes you cant help but look back at her eye lashes. The brush of the mascara is out of the store so the consumer can see what the brush looks like and how it will form their lashes. The second ad is also found in the Lucky magazine, which means it also mostly targets unexampled teens and women.The mascara in this particular ad is made by Revlon which is a very popular brand of make-up. This company took a very smart admittance by getting a celebrity model to endorse this product which is a very beneficial thing. The colors in this ad are more laid back compared to the Rimmel London ad. The use of all black and then making just around the eyes a miniature lighter automat ically draws your attention not just to the model but to her eyes. The words are in white and a very pretty aqua color. These colors stand out very well on the black background.By closing the eyes I believe it shows how large the lashes look. The words are on the top and on the bottom of the page. In my opinion, the reasoning behind this is so that if you start at the top of the page you will read down to the bottom of the page. The mascara top is out of the bottle and shows quality of the brush and just how thick it is and by doing this, Revlon is trying to visually convince the consumer that with this thicker brush, the more luscious your eyelashes can become. After looking at all of the aspects of these two ads, they have a lot of similarities.The first main similarity is that they both came from the magazine Lucky. By putting these ads in the analogous magazine, these two mascara providers are competing with each other(a) for the teenage and young char market. On both of the ads the mascaras are in very pretty colors. Although the colors are different they both stand out and make the mascara unique. Keywords of these ads are very alike. All of the very important words are in all caps, big, white, and very noticeable. The layouts of these two ads are almost just alike. twain of the ads have the model in the very middle of the page which is where normally all the main focus of the ratifier goes. Both of the mascaras are on the bottom right corner of the page which goes well because after the reader has seen this beautiful woman and what this mascara has done for her, the reader looks to the bottom to see just exactly what the mascaras name and appearance is. Even with many similarities, there are still some differences between these two ads. The brands of the mascaras are different, one is Rimmel and the other is Revlon.The use of color is very different in these two ads Rimmel London used black and electric green where Revlon used black and aqua. In t he Rimmel ad the colors are very bright and vibrant colors, part the Revlon ad is very dark and dull. Although the keywords are alike they are very different too. In the Rimmel ad the words are in all caps, no matter how big they are they are still in caps. Some words in the Revlon ad are all caps but then the words that are small are in unbroken font. After comparing and contrasting these two very marketable mascaras, it is very difficult to pick which one is the clear cut winner.Many people have different styles, so maybe the black and electric green appeals to half of the readers where the black and aqua mascara appeals to the other half. Both of these companies did a very good job in putting their advertisement out there and making their product very attractive and marketable. These companies have been around a long time and know what theyre doing. If that means coming up with competitive ads week in and week out, theyre willing to do whatever it takes to be the top mascara pr ovider in the world.