Marketing Communication Plan of Ryanair Case Study

Marketing Communication Plan of Ryanair - Case Study Example in that location is no doubt that this unpalatable media propaganda ab step forward the lapses in the operations of Ryanair is threaten to exacerbate the dwindling fortunes of a potentially successful social club in the wake of stifling competition in the low court industry. It is against this background that management have committed themselves to the goal of reversing the tide of negative publication against Ryanair through a comprehensive media communication plan to be implemented in the 2009 business year.Ryanair understands that the process of realizing the comprehensive goals enshrined in the communication plan must of necessity reverberate amongst our global clientele base. We risk being pushed bulge of business by the contemporary challenges of the twenty first century. As an outcome of a broad establish consultation exercise, Ryanairs immediate formal marketing quest is to target low and medium income earners, c ivil servants, students and seasonally unemployed people. For good reasons the current recession in the global economy as predicted by the serviceman Bank is anticipate to run into the whole of 2009 into the early parts of 2010 the effects of the economic slowdown is emphatically a fall in income levels which will compel people to opt for low flights to serve their travel needs.The primary mission of the communication plan is to genera... The primary mission of the communication plan is to generate and start out aw beness about the innovative ingredients contained in the customer service package for the medium to long circumstance framework. Aggressive promotional materials that will purposefully address the customers needs as an integral component of the operations of the company. The plan will also allow for the efficient location of relevant customer information.For the 2009 marketing year, in that location will be considerable attention on such vital issues policy decisio ns, facilities, the introduction of youthful services, online platform for the discussion of enhancing marketing programs.Whilst pursuing these provisions, the communication plan will encourage continuity in the current list of workable marketing strategies that have served customers well in the last few years. It is expected that by so doing, the platform will be created to usher in the communication plan utilise a workable coordination of marketing activities.Objectives of the Marketing Communication PlanThe strength of the communication plan lies in its ability to explicitly identify and recognize the following foundational objectives as the key to the success of the marketing policies of Ryanair.To positively impact on the attitude of our discontented customers with the view of attracting new customersTo be able to reach out to approximately 80% of air travelers within and outside Europe with the message of innovation in our transforming companyTo create the enabling environme nt through incentives in the marketing strategy to boost the attractiveness of Ryanair to customers crossways the world. Message StrategyThe increasing demands of the business climate in the twenty first century are characterized by tough competition